Foundation
The base everything else depends on.
You know your business. Now you need someone to own the commercial side.
End-to-end commercial strategy and execution for founder-led businesses. One operator who owns the outcome.
Who this is for
You have built something that works. But you have reached the ceiling of what you can run personally.
Growth has come from your reputation, your relationships, or from a setup you have put together along the way. You can see what is being left on the table.
You do not need a full marketing team. You need someone who can step in, understand the business quickly, and start building the engine that scales it. Without needing to be micromanaged.
You are the right fit if:
01
You have real growth ambition and want a commercial engine that can match it
02
You have tried agencies or freelancers and found them slow, generic, or too removed from how your business actually works.
03
You have specialists in place but no one connecting them commercially, and every decision still ends with you.
04
You want one person who owns the outcome, not a team that shares the blame.
The System
A complete commercial function, built and led by one operator.
Not a menu of separate services. One connected system, built around a single goal: making growth predictable.
Whatever the starting point (from scratch, a basic setup, or specialists already in place), you get one person who shapes the strategy with you, builds the system, and drives the execution.
When specialist skills are needed beyond what one operator can deliver, I bring them in, brief them, and manage their output. You still have one point of contact.
Attract &
Convert
Getting in front of the right people.
Retention
& Growth
Turning leads into customers, and customers into repeat buyers and advocates.
Foundation
The base everything else depends on.
Attract & Convert
Getting in front of the right people.
Retention & Growth
Turning leads into customers, and customers into repeat buyers and advocates.
Why Martique
A different shape for your commercial function.
Most growing businesses build a commercial function by hiring an agency, a freelancer, or a full-time lead. Each can work. What I offer is a different shape: I run the commercial side myself, bring in specialists only when a job calls for one, and keep all of it aligned with where you are taking the business.
Someone who cares about your business, and executes.
I treat your business like my own. We build the commercial plan together, and I execute it day to day.
One point of contact.
When specialists are needed, I source them, brief them, and keep them aligned. This means you only have one relationship to maintain.
A system, not a stack of services.
Brand, website, ads, SEO, email, CRM, AI. Held together by the same person, against the same plan. Decisions in one part shape the others.
Like an in-house hire, on a retainer.
Senior and embedded in the business, on a relationship that adjusts as the business changes. Building first, then running, then leading the team we bring in.
Case study
A full class, and a first-ever waiting list.
I built and now run the entire commercial function for Copenhagen Academy of Digital Arts competing with far bigger, government-funded players. The flagship class went from 19 students to a sold-out 35.
19
35
Working together
A fixed monthly retainer. A small number of clients. Full ownership of every outcome.
You always know what you are paying and who is doing the work. The fee is fixed, so the invoice never surprises you, and because we are not counting tasks, scope does not turn into a monthly negotiation.
The role grows with the business. Early on it is mostly building the commercial foundation. Later it is running that engine day to day, and eventually directing the specialists we bring in as we scale. Throughout, you are dealing with the same person.
Start a conversationWho I am
One operator. A real track record.
Over the years I have worked at different companies at different stages: early startups, scale-ups, established corporates, and most recently a smaller educational academy. Seeing a business from each of those angles taught me how the commercial parts fit together, and one thing held true everywhere. With a sound business underneath you, what beats better-funded competition is raw execution and the willingness to keep showing up on the days that do not feel like progress.
I work well under pressure, and I am organised enough to carry a heavy load without the quality slipping. Early on that meant finishing my bachelor's degree in 1 year and 9 months while helping build, from scratch, what became Northern Europe's largest CFO conference.
For a while I've been helping founders informally, fixing or building the commercial side of their businesses. I started Martique because of what it did for them, and the feedback that came back.
Working with me is direct. I use plain language, keep meetings short, and do not write reports for the sake of reports. I spend the time on the decisions that actually change the outcome. If we are not a fit, you will know in the first conversation, and so will I.
Yousef Fahmi
Working internationally
Common questions
Things founders ask before working together.
Q / 01 What does a typical engagement look like?
Every engagement starts with a conversation to work out where your business is, where you want to take it, and whether I am the right person to help. If we both think it fits, we build a 90-day plan together: what gets done, in what order, and why. Then I execute, and you stay informed and in the loop of what is happening.
Q / 02 What if I already have the foundation in place?
Then we start further along. The three stages are a map, not a fixed order, and I adjust them to where your business actually is. If the foundation is solid, we build on it; if parts of it need work, we handle those first. Either way, the plan starts from what you already have, not from scratch.
Q / 03 Do you do project work, or only retainers?
Both. A retainer is an ongoing relationship where I run the commercial side month to month. A project is a defined scope with a clear end date, for example a 3-month build of your commercial foundation. Some founders start with a project and move to a retainer once the foundation is in place; others go straight to a retainer.
Q / 04 What if it is not a fit?
I will tell you in the first conversation. Not every business suits this model, and not every owner suits me. If it is not a match, I will say so and point you toward someone better suited if I can.
Q / 05 Can you start before we have everything figured out?
Yes. Most clients do not start with all the answers. Part of the work in the first 90 days is figuring out which answers actually matter.
Get in touch
Let's find out if we're a fit.
I take on a small number of clients at a time. If you want growth that does not depend on you pushing every lever, let's talk about whether I am the right person to own it.
Or book a time
Prefer to talk it through?
Schedule a 30-minute intro call at a time that suits you.
- 30 minutes, on a video call
- A conversaation about your situation
- An honest read on whether I can help
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